000 01011nam a2200217 4500
001 863
005 20230410115434.0
008 060907n2001 dr spa
020 _a0787957216
035 _9funglode867
041 _aEN
050 1 4 _aHD 62.4 G721q 2001
100 _aGovindarajan, Vijay
245 1 4 _aThe quest for global dominance :
_bTransforming global presence into global competitive advantage /
_cVijay Govindarajan, Anil K. Gupta
260 _aSan Francisco :
_bJossey - Bass,
_c2001
300 _axxii, 297 p.
504 _aBibliografía p.261-5
520 _aRising up to the global challenge, 1. -- Building global presence, 22. -- Lessons from wal-mart's globalization, 51. -- Exploiting global presence, 74. -- Cultivating a global mindset, 105. -- Building a global knowledge machine, 137. -- Dynamics of global business teams, 170. -- Changing the rules of the global game, 195. -- Globalization in the digital age, 223
700 _aGupta, Anil K
942 _2lcc
_cbk
999 _c41196
_d41196