000			02648cam a2200385 i 4500
001			117165
005			20230410115518.0
008			130905s2014 nyua b 001 0 eng
035			_a17876664
925	0		_aacquire _b1 shelf copy _xSel/ddw, 2014-07-18
942			_2lcc _cbk
010			_a 2013035087
020			_a9780814433744
040			_aDLC _beng _cDLC _erda _dDLC
020			_a081443374x
041			_aEng
042			_apcc
050	1	4	_aHD30.2 _bSU961 2014
082	0	0	_a658.4/038 _223
100	1		_aSurdak, Christopher.
245	1	0	_aData crush : _bhow the information tidal wave is driving new business opportunities / _cChristopher Surdak.
264		1	_aNew York : _bAmerican Management Association, _c[2014]
300			_aviii, 280 pages : _billustrations ; _c24 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505			_aCONTENTS Foreword vii Introduction 1 Part One: What's Driving the Data Crush? 7 1 Mobility: Smartphones, Tablets, and the "Internet of Things" 9 2 Virtual Living: The Rise and Growing Dominance of Social Media 23 3 Digital Commerce: Infinite Options for Buying Goods and Services Online 35 4 Online Entertainment: Millions of Channels, Billions of Actors 48 5 Cloud Computing: The Death of Dedicated Infrastructure 58 6 "Big Data": Learning from the Flood 68 Part Two: The Impact on Business 77 7 Contextification: Responding to the Market of One 79 8 Socialfication: The Intimacy Imperative 98 9 Quantafication: The Building Blocks of Business 113 10 Appification: Instant Customer Gratification 128 11 Cloudification: Everything as a Service 142 12 Thingification: Objects as Participants 157 Pa rt Three: How Successful Businesses Will Respond 171 13 Polarize: Know Thyself 173 14 Accelerate: Your Only Business Imperative 185 15 Data Enable: Leveraging Your Most Valuable Asset 196 16 Quantification: Big Data, Bigger Results 206 17 Gamify: Getting What You Pay for 215 18 Crowdsource: Putting Your Audience to Work 224 Summary: A Few Days in Life, Circa 2020 235 Notes 269 Index 273
520			_aBalancing examples from giants like Amazon, Home Depot, and Ford with newer players like Rovio, Groupon, and scores of niche-market winners, this title examines the forces behind the explosive growth in data and reveals how the companies are responding to this challenge.
650		0	_aInformation technology _xManagement.
650		0	_aMarketing research _xData processing.
650		0	_aBusiness intelligence _xData processing.
650		0	_aBig data.
946			_adpf
999			_c42674 _d42674