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082 0 0 _a338.7/62920973
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050 1 4 _aHD9710.U54
_bT238s 2010
100 1 _aTaylor, Alex,
_d1945-
245 1 0 _aSixty to zero :
_ban inside look at the collapse of General Motors--and the Detroit auto industry /
_cAlex Taylor III ; foreword by Mike Jackson.
260 _aNew Haven [Conn.] :
_bYale University Press,
_cc2010.
300 _axv, 254 p. ;
_c25 cm.
500 _aIncludes index.
505 0 _aGM at the peak -- Growing up in the car-crazy fifties -- Cracks in GM's edifice -- Insecure colossus: the Roger Smith era -- Ford speeds up -- The Saturn moonshot -- Lee Iacocca, blemishes and all -- Bob Stempel and the crisis of '92 -- Jack Smith's unfinished revolution -- Bob Eaton's big score -- GM on cruise control -- Succession battles at Ford -- Wagoner takes over -- Nasser, Ford, and Mulally -- The legend of Lutz -- The uneven legacy of Lee -- GM's inevitable collapse -- The end of the road.
520 _aThe collapse of General Motors captured headlines in early 2009, but as Alex Taylor III writes in this in-depth dissection of the automaker's undoing, GM's was a meltdown forty years in the making. Drawing on more than thirty years of experience and insight as an automotive industry reporter, as well as personal relationships with many of the leading players, Taylor reveals the many missteps of GM and its competitors.
610 2 0 _aGeneral Motors Corporation
_xManagement.
650 0 _aAutomobile industry and trade
_zMichigan
_zDetroit
_xHistory.
650 0 _aBankruptcy
_zMichigan
_zDetroit
_xHistory.
938 _aBlackwell Book Service
_bBBUS
_nR1840141
_c$26.00
938 _aCoutts Information Services
_bCOUT
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938 _aYBP Library Services
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