| 000 | 01435cam a2200373 a 4500 | ||
|---|---|---|---|
| 001 | 27463 | ||
| 005 | 20230410115617.0 | ||
| 008 | 050325s2006 njua b 001 0 eng | ||
| 035 | _a13911750 | ||
| 925 | 0 |
_aacquire _b2 shelf copies _xpolicy default |
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| 942 |
_2lcc _cbk |
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| 010 | _a 2005047282 | ||
| 020 | _a0805852166 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 1 | 4 |
_aHF 5415.1265 _bC912 2006 |
| 082 | 0 | 0 |
_a658.8/343 _222 |
| 245 | 0 | 0 |
_aCreating images and the psychology of marketing communication / _cedited by Lynn R. Kahle & Chung-Hyun Kim. |
| 260 |
_aMahwah, NJ : _bLawrence Erlbaum Associates, Publishers, _c2006. |
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| 300 |
_axxxv, 405 p. : _bill. _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 |
_aConsumers' preferences _xCross-cultural studies. |
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| 650 | 0 |
_aConsumer behavior _xCross-cultural studies. |
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| 650 | 0 | _aImagery (Psychology) | |
| 650 | 0 | _aBrand choice. | |
| 650 | 0 | _aAttachment behavior. | |
| 653 | _aImage (Psychology) | ||
| 700 | 1 | _aKahle, Lynn R. | |
| 700 | 1 |
_aKim, Chung-hyun, _d1950- |
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| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/fy0605/2005047282.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0629/2005047282-t.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0662/2005047282-d.html |
| 999 |
_c44603 _d44603 |
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