| 000 | 02353cam a2200385 a 4500 | ||
|---|---|---|---|
| 999 |
_c44624 _d44624 |
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| 003 | BJBSDDR | ||
| 005 | 20230410115617.0 | ||
| 007 | ta | ||
| 008 | 110111s2010 njua 001 0 eng | ||
| 020 | _a9780470623978 (pbk. : acid-free paper) | ||
| 020 | _a0470623977 (pbk. : acid-free paper) | ||
| 035 | _a16607613 | ||
| 040 |
_aDLC _cDLC _bspa |
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| 041 | _aeng | ||
| 042 | _apcc | ||
| 050 | 1 | 4 |
_aHF 5415.1265 _bS128s 2010 |
| 082 | 0 | 0 | _a658.872 |
| 100 | 1 |
_aSafko, Lon, _d1955- |
|
| 245 | 1 | 4 |
_aThe social media bible : _btactics, tools, and strategies for business success / _cLon Safko. |
| 250 | _a2nd ed. | ||
| 260 |
_aHoboken, N.J. : _bWiley, _cc2010. |
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| 300 |
_axix, 771 p. : _bill. ; _c24 cm. |
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| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 505 | 0 | _aWhat is social media? -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video (video sharing) -- Thumbs up for microblogging -- Live from anywhere, it's livecasting -- Virtual worlds, real impact -- Gaming the system : virtual gaming -- RSS, really simple syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- implement and measurement. | |
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 |
_aSocial media _xEconomic aspects. |
|
| 650 | 0 |
_aOnline social networks _xEconomic aspects. |
|
| 650 | 0 | _aElectronic commerce. | |
| 650 | 0 |
_aMarketing en Internet _912772 |
|
| 650 | 4 |
_aMercadeo por internet _91681 |
|
| 650 | 4 |
_aNegocios por internet _912771 |
|
| 650 | 4 |
_aComercio electrónico _91860 |
|
| 650 | 4 |
_aRedes sociales en línea _xAspectos económicos. _91568 |
|
| 942 |
_2lcc _cBK |
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