000			01444cam a22003614a 4500
999			_c44634 _d44634
003			BJBSDDR
005			20230410115618.0
007			ta
008			060303s2006 nyua b 001 0 eng
020			_a1401302378
020			_a9781401302375
035			_a14285002
035			_a(OCoLC)ocm65187392
040			_aDLC _cDLC _bspa
041			_aeng
042			_apcc
050	1	4	_aHF 5415.127 _bA545l 2006
082	0	0	_a658.8/02 _222
100	1		_aAnderson, Chris. _d1961-
245	1	4	_aThe long tail : _bwhy the future of business is selling less of more / _cChris Anderson.
250			_a1st ed.
260			_aNew York : _bHyperion, _cc2006.
300			_axii, 238 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. [227]-230) and index.
505	0		_aThe long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail.
650		0	_aMarket segmentation.
650		0	_aInternet marketing.
650		0	_aMarketing _xTechnological innovations.
650		4	_aSegmentación de mercados. _95471
650		4	_aMercadeo por internet _91681
650		4	_aMercadeo _xInnovaciones tecnológicas _98123
942			_2lcc _cBK