000			01393cam a2200337 i 4500
999			_c44700 _d44700
003			BJBSDDR
005			20230410115620.0
007			ta
008			130321t20132013nyua b 001 0 eng
020			_a9780814433225 (hardcover)
020			_a0814433227 (hardcover)
040			_bspa _cBJBSDDR
041			_aeng
050	1	4	_aHF 5415.332 _bF932m 2013
082	0	0	_a658.8
100	1		_aFromm, Jeff.
245	1	0	_aMarketing to millennials : _breach the largest and most influential generation of consumers ever / _cJeff Fromm and Christie Garton.
264		1	_aNew York : _bAMACOM, American Management Association, _c[2013]
264		4	_cÃ2013
300			_axix, 202 p.: _bill.; _c24 cm
504			_aIncludes bibliographical references (pages 179-191) and index.
505	0		_aWho are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you.
650		0	_aYoung adult consumers _xAttitudes.
650		0	_aGeneration Y _xAttitudes.
650		0	_aTarget marketing.
650		0	_aConsumer behavior.
650		4	_aConsumidores jóvenes _91327 _xActitudes
650		0	_aComportamiento del consumidor _91328
700	1		_aGarton, Christie. _91326
942			_2lcc _cBK