| 000 | 01203nam a22002535a 4500 | ||
|---|---|---|---|
| 001 | 123998 | ||
| 005 | 20230410115633.0 | ||
| 008 | 110407s2011 enk 000 0 eng | ||
| 020 | _a0273746138 (pbk.) | ||
| 040 |
_aDLC _cDLC |
||
| 042 | _apcc | ||
| 050 | 1 | 4 |
_aHF 5718.3 _bF852p 2011 |
| 082 | _a808 | ||
| 100 | 1 | _aFrederick, Peter. | |
| 245 | 1 | 0 |
_aPersuasive writing : _bhow to harness the power of words / _cPeter Frederick. |
| 260 |
_aHarlow : _bPrentice Hall, _c2011. |
||
| 300 |
_axii, 194 p. : _bill. ; _c22 cm. |
||
| 500 | _aIncludes index. | ||
| 505 | _aWhat is persuasive writing? -- Tools for persuasive writing -- Persuasion : beyond logic -- Commercial break : advertisement slogans -- Conciseness equals clarity -- Verbs equal vigour -- Mistakes -- Planning and structuring -- Layout, fonts and formatting -- Tips for common documents -- Persuasion : the dark arts. | ||
| 520 | _aA combination of effective writing, decision-making and persuasion. Designed for everyday use, this book offers practical advice to help readers write concise, convincing and effective documents. | ||
| 923 |
_d04-14-11 _nI-200003193 _g1 _sUk-RwCLS |
||
| 942 |
_2lcc _cbk |
||
| 985 | _eVENDOR LOAD | ||
| 999 |
_c45093 _d45093 |
||