| 000 | 00845cam a22002771 4500 | ||
|---|---|---|---|
| 001 | 27638 | ||
| 005 | 20230410115634.0 | ||
| 008 | 740608s1967 njua b 000 0 eng | ||
| 035 | _9(DLC) 67018911 | ||
| 035 | _a2171509 | ||
| 010 | _a67018911 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 1 | 4 |
_aHF 5821 _bB789p 1967 |
| 082 | 0 | 0 | _a659.1 |
| 100 | 1 | _aBoyd, Harper W. | |
| 245 | 1 | 0 |
_aPromotion: A behavioral view / _c[by] Harper W. Boyd, Jr. [and] Sidney J. Levy. |
| 260 |
_aEnglewood Cliffs, N.J., : _bPrentice-Hall, _c[1967] |
||
| 300 |
_a115 p. _billus. _c23 cm. |
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| 490 | 0 | _aPrentice-Hall foundations of marketing series | |
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aCommunication. | |
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aLevy, Sidney J., _d1921- _ejoint author. |
|
| 942 |
_2lcc _cbk |
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| 999 |
_c45136 _d45136 |
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