| 000 | 00987cam a2200325Mu 4500 | ||
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| 001 | 77640 | ||
| 005 | 20230410115634.0 | ||
| 008 | 040525s2000 us 000 0 eng d | ||
| 035 | _a(OCoLC)ocn495869485 | ||
| 040 |
_aA1A _cA1A |
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| 020 | _a0324006616 | ||
| 020 | _a9780324006612 | ||
| 035 | _a(OCoLC)495869485 | ||
| 050 | 1 | 4 |
_aHF 5821 _bO35a 2000 |
| 082 | 0 | 4 |
_a659.1 _221 |
| 100 | 1 | _aO'Guinn, Thomas C. | |
| 245 | 1 | 0 |
_aAdvertising / _cThomas C. O’Guinn, Chris T. Allen, Richard J. Semenik. |
| 250 | _a2nd ed. | ||
| 260 |
_aCincinnati : _bSouth-Western College Pub., _cc2000. |
||
| 300 |
_a694p. : _bcol.,ill.:29cm. |
||
| 500 | _aSupplementary multimedia instructional materials are available to accompany the text. | ||
| 500 | _a"Web site addresses": p. 649-654. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aAdvertising media planning. | |
| 700 | 1 | _aAllen, Chris T. | |
| 700 | 1 | _aSemenik, Richard J. | |
| 942 |
_2lcc _cbk |
||
| 946 | _accruz | ||
| 994 |
_aC0 _bDRFGD |
||
| 999 |
_c45140 _d45140 |
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