| 000 | 00995cam a2200313Ia 4500 | ||
|---|---|---|---|
| 001 | 49563 | ||
| 005 | 20230410115635.0 | ||
| 008 | 070928s2001 fr b 001 0 fre d | ||
| 035 | _a(OCoLC)ocn173482245 | ||
| 040 |
_aNJT _cNJT |
||
| 020 | _a2100048821 | ||
| 020 | _a9782100048823 | ||
| 050 | 1 | 4 |
_aHF 5823 _bC373p 2001 |
| 100 | 1 |
_aCaumont, Daniel, _d1946- |
|
| 245 | 1 | 3 |
_aLa publicité / _cDaniel Caumont. |
| 260 |
_aParis : _bDUNOD, _cc2001. |
||
| 300 |
_a118 p. ; _c19 cm. |
||
| 490 | 1 | _aTopos. éco/Gestion | |
| 504 | _aIncludes bibliographical references (p. [113]-115) and index. | ||
| 505 | 0 | _aPublicité et marketing -- La stratégie de création publicitaire --La stratégie de diffusion publicitaire -- Le contróle de la publicité. | |
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aAdvertising _xManagement. |
|
| 650 | 0 | _aAdvertising campaigns. | |
| 830 | 0 |
_aTopos. _pEco/gestion. |
|
| 942 |
_2lcc _cbk |
||
| 994 |
_aC0 _bDRFGD |
||
| 946 | _acsexposito | ||
| 999 |
_c45165 _d45165 |
||