000			01984cam a22004334a 4500
001			70315
005			20230410115636.0
008			030512s2003 nyu 001 0 eng
010			_a 2003053159
035			_a(OCoLC)ocm52258285
040			_aDLC _cDLC _dVFY _dBAKER _dBTCTA _dLVB _dYDXCP _dBNO
020			_a0312318596
020			_a9780312318598
029	1		_aNZ1 _b7705292
029	1		_aAU@ _b000024660202
035			_a(OCoLC)52258285
042			_apcc
050	1	4	_aHF 5823 _bR758h 2003
082	0	0	_a659.1
100	1		_aRoman, Kenneth.
245	1	0	_aHow to advertise / _cKenneth Roman and Jane Maas with Martin Nisenholtz.
250			_a3a ed.
260			_aNew York : _bThomas Dunne Books/St. Martin's Press, _c2003.
300			_axix, 268 p. ; _c22 cm.
500			_aIncludes index.
505	0		_aWhat to say, and where to say it: Advertising is about ideas; Brands and strategies; Research; Campaigns; Media strategies and tactics; Target marketing; Integrated communications -- Getting the message out: Television; Magazines and newspapers; Radio and outdoor; Internet; Direct marketing; Brochures, Web Sites, sales pieces; Promotion and publicity; Truth and ethics; working with an agency -- Glossary.
520			_aAn updated guide to advertising contains coverage of such topics as marketing communications, generating creative ideas, advertising on the Internet, and integrating communications.
650		0	_aAdvertising.
650		4	_aPublicidad.
700	1		_aMaas, Jane.
700	1		_aNisenholtz, Martin.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/hol053/2003053159.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/hol041/2003053159.html
938			_aBaker & Taylor _bBKTY _c24.95 _d18.71 _i0312318596 _n0004222629 _sactive
938			_aBaker and Taylor _bBTCP _n2003053159
938			_aYBP Library Services _bYANK _n1997752
942			_2lcc _cbk
994			_aC0 _bDRFGD
999			_c45190 _d45190