| 000 | 01019cam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 28111 | ||
| 005 | 20230410115636.0 | ||
| 008 | 020930s2003 njua b 001 0 eng | ||
| 035 | _a12951659 | ||
| 925 | 0 |
_aacquire _b2 shelf copies _xpolicy default |
|
| 942 |
_2lcc _cbk |
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| 010 | _a2002035398 | ||
| 020 | _a0805842675 (c : alk. paper) | ||
| 020 | _a0805842683 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 1 | 4 |
_aHF 5826.5 _bK19m 2003 |
| 082 | 0 | 0 |
_a659 _221 |
| 100 | 1 | _aKatz, Helen E. | |
| 245 | 1 | 4 |
_aThe media handbook : _ba complete guide to advertising media selection, planning, research, and buying / _cHelen Katz. |
| 250 | _a2. ed. | ||
| 260 |
_aMahwah, N.J. : _bLawrence Erlbaum, _c2003. |
||
| 300 |
_axix, 185 p. : _bill. ; _c24 cm. |
||
| 440 | 0 | _aLEA's communication series | |
| 504 | _aIncludes bibliographical references (p. 177-180) and index. | ||
| 650 | 0 | _aAdvertising media planning. | |
| 650 | 0 | _aMass media and business. | |
| 650 | 0 | _aMarketing channels. | |
| 999 |
_c45207 _d45207 |
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