| 000 | 01280cam a2200421 a 4500 | ||
|---|---|---|---|
| 001 | 100531 | ||
| 003 | BJBSDDR | ||
| 005 | 20241107151243.0 | ||
| 007 | ta | ||
| 008 | 000510s2000 ilua b 000 0 eng | ||
| 010 | _a 00266880 | ||
| 020 | _a188722906X | ||
| 020 | _a9781887229067 | ||
| 029 | 1 |
_aYDXCP _b1708664 |
|
| 029 | 1 |
_aNZ1 _b5790607 |
|
| 029 | 1 |
_aNZ1 _b5672032 |
|
| 029 | 1 |
_aAU@ _b000021668084 |
|
| 035 | _a(OCoLC)ocm44627277 | ||
| 035 | _a(OCoLC)44627277 | ||
| 040 |
_aDLC _cDLC _dBAKER _dBTCTA _dYDXCP _dOCLCG _beng |
||
| 041 | _aeng | ||
| 050 | 1 | 4 |
_aHF 5837 _bA954a 2000 |
| 082 | 0 | 0 | _a659.1 |
| 100 | 1 |
_aAvery, Jim, _d1947- _939162 |
|
| 245 | 1 | 0 |
_aAdvertising campaign planning : _bdeveloping an advertising-based marketing plan / _cJim Avery. |
| 250 | _a3rd edition | ||
| 260 |
_aChicago : _bCopy Workshop, _c2000. |
||
| 300 |
_a264 pages : _billustrations ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aAdvertising campaigns _xPlanning. |
|
| 650 | 0 | _aAdvertising media planning. | |
| 650 | 0 |
_aMarketing _xPlanning. |
|
| 650 | 4 |
_aCampañas publicitarias _915147 |
|
| 650 | 4 |
_aPlanificación de los medios de publicidad _939420 |
|
| 650 | 4 |
_aPlanificación del mercadeo _918717 |
|
| 942 |
_2lcc _cBK |
||
| 946 | _aINF | ||
| 999 |
_c45221 _d45221 |
||