000			02043cam a2200493 a 4500
001			70174
005			20230410115637.0
008			981019s1999 nyua 001 0 eng
010			_a 98047855
035			_a(OCoLC)ocm40174751
040			_aDLC _cDLC _dC#P _dMUQ _dBAKER _dNLGGC _dBTCTA _dYDXCP _dZLM
020			_a0812929950
020			_a9780812929959
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029	1		_aAU@ _b000014232450
035			_a(OCoLC)40174751
050	1	4	_aHF 6146 _bK16c 1999
082	0	0	_a659.14/3 _221
084			_a85.40 _2bcl
100	1		_aKanner, Bernice.
245	1	4	_aThe 100 best TV commercials-- and why they worked / _cBernice Kanner.
246	3		_aOne hundred best TV commercials
250			_a1st ed.
260			_aNew York : _bTimes Business, _cc1999.
300			_axvii, 252 p. : _bcol. ill. ; _c26 cm.
500			_aIncludes index.
505	1		_aShow and tell -- The sound of music -- Lip service -- Dreamscapes -- Blockbusters -- Less is more -- Love is on the air -- Baby, it's you -- Animal magnetism -- Real characters -- Comparatively speaking -- Deft and daft -- Killer comedy -- Soft touch, hard sell -- Kanner's picks (a dozen more).
650		0	_aTelevision advertising _xCase studies.
650		6	_aPublicite televisee
650		6	_aMessages publicitaires
650	1	7	_aReclame. _2gtt
650	1	7	_aTelevisie. _2gtt
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/random058/98047855.html
856	4	1	_3Sample text _uhttp://www.loc.gov/catdir/samples/random041/98047855.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/random041/98047855.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/random042/98047855.html
938			_aBaker & Taylor _bBKTY _c29.95 _d22.46 _i0812929950 _n0003225513 _sactive
938			_aBaker and Taylor _bBTCP _n98047855
938			_aYBP Library Services _bYANK _n1557074
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