000			01613cam a2200313 i 4500
999			_c45231 _d45231
003			BJBSDDR
005			20230410115637.0
007			ta
008			140606s2015 nyua b 001 0 eng
020			_a9780814434994 (hardcover)
020			_a0814434991 (hardcover)
040			_bspa _cBJBSDDR
041			_aeng
050	1	4	_aHF 6146 _bS655t 2015
082	0	0	_a659.1/11
100	1		_aSmith, Mike, _d1966-
245	1	0	_aTargeted : _bhow technology is revolutionizing advertising and the way companies reach consumers / _cMike Smith.
264		1	_aNew York : _bAMACOM/American Management Association, _c[2015]
300			_axiii, 208 p. : _bill. ; _c24 cm
504			_aIncludes bibliographical references and index.
505			_aThe congested online ecosystem -- Search engine marketing -- Auctions and the development of paid-search advertising -- The Google eclipse -- Display advertising and the advent of ad networks -- Real-time bidding and the transformation of online advertising -- How real-time bidding works -- Right media builds its ad server -- Real-time bidding in action -- The impact of data on digital advertising -- Data collection and its effect on privacy -- New technologies.
520			_aPresents the latest advancements in Internet marketing, offering technology breakthroughs, industry developments, marketing strategies, and predictions for the future.
650		0	_aInternet advertising.
650		0	_aInternet marketing.
650		0	_aTarget marketing.
650		4	_aPublicidad por internet _92081
650		4	_aMercadeo por internet _91681
942			_2lcc _cBK