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999			_c45459 _d45459
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007			ta
008			110513s2011 caua bf 001 0 eng
020			_a9780857020857(pbk.)
020			_a0857020854
035			_a16777030
040			_aDLC _cDLC _bspa
041			_aeng
042			_apcc
043			_ae------
050	1	4	_aHF 3497 _bS943d 2011
082	0	0	_a330.94 _223
100	1		_aSuder, Gabriele G. S.
245	1	0	_aDoing business in Europe / _cGabriele Suder.
250			_a2nd ed.
260			_aLos Angeles : _bSage publications, _c2011.
300			_axvii, 452 páginas : _bilustraciones ; _c23 cm.
504			_aIncluye referencias bibliográficas e índice.
505			_aThe European business game : the impact of six decades. -- Landmarks of European integration, or how history and politics shape the business environment. -- Enlargement and the theories of integration. -- Institutional players : how the rules and agendas of the European business environment are set. -- Business europeanization. -- The europeanization of a business environment. -- The europeanization of business management. -- Business activity functions in the European environment. -- European economics, finance and funding. -- Marketing in Europe. -- Lobbying the playing field. -- Competing internationally. -- Corporate case studies.
650		0	_aBusiness enterprises _zEurope.
650		0	_aBusiness enterprises _zEurope _vCase studies.
650		4	_aEmpresas comerciales _zEuropa _94366
650		4	_aEmpresas internacionales _98377 _xAdministración
651		0	_aEurope _xCommerce _vHandbooks, manuals, etc.
651		4	_aEuropa _xComercio _vManuales _98378
942			_2lcc _cBK
946			_aJaaM