000 01579cam a2200373 a 4500
001 117325
005 20230410115646.0
008 110420s2010 njua b 001 0 eng d
035 _a16743391
925 0 _aacquire
_b2 shelf copies
_xpolicy default
942 _2lcc
_cbk
010 _a 2011380125
020 _a9780470635490 (pbk.)
035 _a(OCoLC)ocn649321952
040 _aYDXCP
_cYDXCP
_dOEI
_dKEU
_dCDX
_dDLC
041 _aEng
042 _alccopycat
050 1 4 _aHF5415.1265
_bB866 2010
100 1 _aBrogan, Chris.
245 1 0 _aTrust agents :
_busing the web to build influence, improve reputation, and earn trust /
_cChris Brogan and Julien Smith.
250 _aRev. and updated.
260 _aHoboken, N.J. :
_bJohn Wiley,
_cc2010
300 _axiii, 302 p. :
_bill. ;
_c23 cm.
500 _aIncludes bibliographical references and index.
505 _aTrust, social capital, and media -- Make your own game -- One of us -- The Archimedes effect -- Agent zero -- Human artist -- Build an army -- The trust agent -- What's next.
520 _aShows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance.
650 0 _aInternet marketing.
650 0 _aOnline social networks
_xEconomic aspects.
650 0 _aSocial media
_xEconomic aspects.
650 7 _aInternet marketing.
_2sears
650 7 _aSocial networking
_xEconomic aspects
_2sears
700 1 _aSmith, Julien.
946 _adpf
999 _c45526
_d45526