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| 008 | 030203s2003 njua b 001 0 eng | ||
| 010 | _a 2003268477 | ||
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_aHF5415.13 _b.S347l 2003 |
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_a658.8 _221 |
| 100 | 1 | _aSchmetterer, Bob. | |
| 245 | 1 | 0 |
_aLeap : _ba revolution in creative business strategy / _cBob Schmetterer. |
| 260 |
_aHoboken, N.J. : _bWiley, _cc2003. |
||
| 300 |
_axii, 241 p. : _bill. ; _c24 cm. |
||
| 500 | _a"An Adweek book." | ||
| 504 | _aIncludes bibliographical references (p. [226]-230) and index. | ||
| 650 | 0 |
_aMarketing _xPlanning. |
|
| 650 | 0 |
_aAdvertising _xPlanning. |
|
| 650 | 0 | _aStrategic planning. | |
| 650 | 0 | _aBusiness planning. | |
| 650 | 0 | _aIndustrial management. | |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley046/2003268477.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley0310/2003268477.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/wiley031/2003268477.html |
| 938 |
_aBaker & Taylor _bBKTY _c29.95 _d22.46 _i0471229172 _n0004066119 _sactive |
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