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|---|---|---|---|
| 999 |
_c45534 _d45534 |
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| 003 | BJBSDDR | ||
| 005 | 20230410115646.0 | ||
| 007 | ta | ||
| 008 | 960620s1997 ilua b 001 0 eng | ||
| 020 | _a0256214395 | ||
| 035 | _a2107177 | ||
| 040 |
_aDLC _cDLC _bspa |
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| 041 | _aspa | ||
| 050 | 1 | 4 |
_aHF 5415.15 _bL523p 1997 |
| 082 | 0 | 0 |
_a658.5/6 _220 |
| 100 | 1 | _aLehmann, Donald R. | |
| 245 | 1 | 0 |
_aProduct management / _cDonald R. Lehmann, Russell S. Winer. |
| 250 | _a2nd ed. | ||
| 260 |
_aChicago : _bIrwin/McGraw-Hill, _cc1997. |
||
| 300 |
_axix, 460 p. ; _bill. ; _c23 cm. |
||
| 440 | _aThe Irwin series in marketing | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aProduct management. | |
| 650 | 0 |
_aGestión de productos _94826 |
|
| 700 | 1 |
_aWiner, Russell S., _94827 _d1951- |
|
| 942 |
_2lcc _cBK |
||