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| 100 | 1 | _aLehmann, Donald R. | |
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_aMarketing research / _cDonald R. Lehmann, Sunil Gupta, Joel H. Steckel. |
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_aReading, MA : _bAddison-Wesley, _cc1998. |
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_axx, 780 p. : _bill. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing research. | |
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| 700 | 1 | _aSteckel, Joel H. | |
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_uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1523845&custom%5Fatt%5F2=simple%5Fviewer _yMarketing research _3Inhaltsverzeichnis |
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