000			03870cam a2200433 a 4500
001			75672
005			20230410115647.0
008			960613s1996 nyua b 001 0 eng
010			_a 96028203
035			_a(OCoLC)ocm34966346
040			_aDLC _cDLC _dBAKER _dNLGGC _dYDXCP _dBTCTA _dUAB _dZWZ
020			_a068483443X
020			_a9780684834436
035			_a(OCoLC)34966346
050	1	4	_aHF5416.5 _b.D65 1996
082	0	0	_a658.8/16 _220
084			_a85.40 _2bcl
100	1		_aDolan, Robert J.
245	1	0	_aPower pricing : _bhow managing price transforms the bottom line / _cRobert J. Dolan, Hermann Simon.
260			_aNew York : _bFree Press, _cc1996.
300			_axi, 371 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. 347-359) and index.
505	0		_a1. Introduction -- 2. Price, Costs, and Profit: Economic Underpinnings of Pricing -- 3. Price Response Estimation -- 4. Pricing and Competitive Strategy -- 5. Price Customization -- 6. International Pricing -- 7. Nonlinear Pricing -- 8. Product-Line Pricing -- 9. Price Bundling -- 10. Time Customization of Prices: The Short Term -- 11. Time Customization of Prices: The Long Term -- 12. Organizing for Power Pricing -- 13. Becoming a Power Pricer: Check Your Pricing IQ.
520			_aIn today's hypercompetitive global marketplace, a company's pricing policy can make or break the bottom line. Yet a surprising number of firms attempt to increase profits without the aid of a carefully and creatively designed pricing strategy. Now, in this long-awaited book, the world's two leading price experts Robert J. Dolan and Hermann Simon take managers beyond conventional thinking to show how their breakthrough system of "power pricing" will improve the bottom line by an order of magnitude. They destroy popular but not necessarily financially savvy ideas on pricing, such as relying on a standard markup on cost rule. They expose as passive the "strategy" of letting the market or a competitor "set the price." But the key is in what they provide: the tools by which the pedestrian pricer can become a "power pricer" who achieves quantum leaps in financial performance by aggressively implementing sophisticated pricing strategies.
520	8		_aThe authors argue that firms must view pricing as a key and highly manageable element in the profit equation, worthy of attention equal to that accorded to sales volume and costs. Companies must have data at their finger tips which are more accurate, timely, relevant, and dissaggregated than their competitors'. Using these data to create a systematic analysis of customers and competitors, companies will be able to create and assess pricing scenarios to achieve long-term profitability. This targeted, quadrupled approach to transforming the bottom line by managing price leaves no strategy or option unturned. Power Pricing is a highly detailed yet practically focused book which will become required reading for business leaders; general managers; marketing, product, and brand managers; accountants, financial managers, and marketing students, world-wide.
650		0	_aPricing.
650	1	7	_aPrijsbeleid. _2gtt
650		7	_aPrix _xFixation. _2ram
700	1		_aSimon, Hermann.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/simon051/96028203.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/simon052/96028203.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0631/96028203-t.html
856	4	1	_3Sample text _uhttp://www.loc.gov/catdir/enhancements/fy0640/96028203-s.html
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938			_aBaker and Taylor _bBTCP _n96028203
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