| 000 | 01306cam a22003254a 4500 | ||
|---|---|---|---|
| 001 | 118216 | ||
| 005 | 20230410115650.0 | ||
| 008 | 100607s2012 maua b 001 0 eng | ||
| 035 | _a16270161 | ||
| 925 | 0 |
_aacquire _b1 shelf copies _xpolicy default _eclaim1 2011-02-14 |
|
| 942 |
_2lcc _cbk |
||
| 010 | _a 2010023721 | ||
| 020 | _a9780132163644 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 1 | 4 |
_aHF5823 _b.W455 2012 |
| 082 | 0 | 0 |
_a659.1 _222 |
| 100 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) |
|
| 245 | 1 | 0 |
_aAdvertising & IMC : _bprinciples & practice / _cSandra Moriarty, Nancy Mitchell, William Wells. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bPrentice Hall, _cc2012. |
||
| 300 |
_axxviii, 657 p. : _bill. (chiefly col.) ; _c29 cm. |
||
| 500 | _aRev. ed. of: Advertising : principles & practice. 8th ed. | ||
| 504 | _aIncludes bibliographical references (p. 631-640) and index. | ||
| 505 | 0 | _aEnduring principles in times of turmoil -- Principle : be true to thy brand -- Practice : where is creative headed ? -- Practice : where are media headed ? -- Principles : IMC and total communication. | |
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aMitchell, Nancy, _d1950- |
|
| 700 | 1 |
_aWells, William, _d1926- |
|
| 700 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) _tAdvertising. |
|
| 946 | _aIMRO | ||
| 999 |
_c45647 _d45647 |
||