000 05165cam a2200493 i 4500
001 119803
005 20230410115822.0
008 141212s2015 nyu b 001 0 eng
035 _a18404411
010 _a 2014038611
020 _a9780385347594 (hardcover)
020 _z9780385347600 (ebook)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 1 4 _aHM 851
_bF411r 2015
082 0 0 _a302.23/1
084 _aBUS012000
_aBUS025000
_2bisacsh
100 1 _aFertik, Michael.
245 1 4 _aThe reputation economy :
_bhow to optimize your digital footprint in a world where your reputation is your most valuable asset /
_cMichael Fertik and David C. Thompson.
250 _aFirst edition.
264 1 _aNew York :
_bCrown Business,
_c[2015]
300 _a244 pages ;
_c22 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references (pages 219-230) and index.
520 _a"Reputation is power. Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects. And in the coming Reputation Economy, it's getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you - your buying habits, your finances, your professional and personal networks, and even your physical whereabouts - at any time. In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency. Here, Michael Fertik, CEO of Reputation.com and one of Silicon Valley's leading futurists will draw on the insider tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects. You will learn: · What keywords to put in your resume, performance review, and LinkedIn profile to come up at the top of potential employers' search results. · How to curate your on and offline activity in way that will reduce the premiums calculated by insurers, lenders, and investors. · Tricks that will get you express or VIP treatment at banks, hotels, and other exclusive special offers. · Ways to improve your review or rating on sharing or peer review sites like Yelp or Angie's List, or your standing - as buyer or seller - on sharing economy sites like AirBnB or Uber · How to create false tails and digital smokescreens to hide the negative information that's out there With a good digital footprint, the world is your oyster. This book will show you how to control, curate, and optimize your digital reputation to become "rich" in a world where your reputation is as valuable as the cash in your wallet"--
_cProvided by publisher.
520 _a"Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects. And in the coming Reputation Economy, it's getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you - your buying habits, your finances, your professional and personal networks, and even your physical whereabouts - at any time. In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency. Here, Michael Fertik, CEO of Reputation.com and one of Silicon Valley's leading futurists will draw on the insider tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects"--
_cProvided by publisher.
650 0 _aOnline identities
_xSocial aspects.
650 0 _aOnline social networks.
650 0 _aReputation.
650 0 _aInternet in publicity.
650 0 _aPublic relations .
650 0 _aSuccess in business.
650 4 _aRedes sociales en línea.
650 4 _aRelaciones públicas.
650 4 _a20150500.
650 7 _aBUSINESS & ECONOMICS / Careers / General.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Entrepreneurship.
_2bisacsh
700 1 _aThompson, David C.
856 4 2 _3Cover image
_u9780385347594.jpg
942 _2lcc
_cbk
946 _aYSL
999 _c48583
_d48583