| 000 | 01630cam a22003734i 4500 | ||
|---|---|---|---|
| 001 | 118390 | ||
| 005 | 20230410115826.0 | ||
| 008 | 130304s2014 enk 000 0 eng | ||
| 035 | _a17647171 | ||
| 925 | 0 |
_aacquire _b2 shelf copies _xpolicy default |
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| 942 |
_2lcc _cbk |
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| 010 | _a 2013005178 | ||
| 020 | _a9780415675840 (hbk : alk. paper) | ||
| 020 | _a9780415675833 (pbk : alk. paper) | ||
| 020 | _z9780203798904 (ebk) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
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| 041 | _aEng | ||
| 042 | _apcc | ||
| 050 | 1 | 4 |
_aHM1221 _bSM658 2014 |
| 082 | 0 | 0 |
_a659.2 _223 |
| 100 | 1 |
_aSmith, Ronald D., _d1948- |
|
| 245 | 1 | 0 |
_aPublic relations : _bthe basics / _cRon Smith. |
| 264 | 1 |
_aLondon : _bRoutledge, _c2014. |
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| 300 |
_aix, 268 pages ; _c21 cm. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 440 | _aBasics (Routledge (Firm)) | ||
| 490 | 0 | _aThe basics | |
| 505 | _aA first look at public relations -- Public relations in society -- Types of public relations -- Practicing public relations-- Public relations planning: phase 1: research -- Public relations planning: phase 2: strategy -- Public relations planning: phase 3: tactics -- Public relations planning: phase 4: evaluation -- Appendix: Careers in public relations. | ||
| 520 | _a'Public Relations' is an introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field. | ||
| 650 | 0 | _aPublic relations. | |
| 946 | _adpf | ||
| 999 |
_c48709 _d48709 |
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