000 01441cam a2200373 a 4500
001 118498
005 20230410115828.0
008 061222s2007 caua b 001 0 eng
035 _a14678915
925 0 _aacquire
_b1 shelf copy
_xpolicy default
942 _2lcc
_cbk
010 _a 2006101785
020 _a9780787986315 (cloth)
040 _aDLC
_cDLC
_dDLC
041 _aEng
050 1 4 _aHM263
_b.A7864 2007
082 0 0 _a659.2
_222
100 1 _aAronson, Merry.
245 1 4 _aThe public relations writer's handbook :
_bthe digital age /
_cMerry Aronson, Don Spetner, Carol Ames.
250 _a2nd ed.
260 _aSan Francisco, CA :
_bJossey-Bass,
_cc2007.
300 _axvi , 349 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p.329-333) and index.
505 _aChapter 14: PROGRAM WRITINGAppendix A: RESEARCH AND INTERVIEW TECHNIQUES; Appendix B: GRAMMAR REFERENCE; Glossary; References; Index;
650 0 _aPublic relations.
650 0 _aPublic relations
_xAuthorship.
650 0 _aPublicity.
700 1 _aSpetner, Don.
700 1 _aAmos, Carol.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip077/2006101785.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0826/2006101785-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0826/2006101785-d.html
946 _adpf
999 _c48763
_d48763