000			02990cam a22003854a 4500
001			122069
005			20230410120737.0
008			001025s2001 cauad 001 0 eng
035			_a12210328
010			_a 00012115
020			_a078795652X (alk. paper)
020			_a9780787956523
040			_aDLC _cDLC _dDLC
042			_apcc
050	1	4	_aHV 41.2 _bW311h 2001
082	0	0	_a658.15/224
100	1		_aWarwick, Mal.
245	1	0	_aHow to write successful fundraising letters : _bsample letters, style tips, useful hints, real-world examples / _cMal Warwick.
250			_a1st ed.
260			_aSan Francisco : _bJossey-Bass, _cc2001.
300			_axvi, 304 p. : _bill. ; _c28 cm.
440		4	_aThe Jossey-Bass nonprofit and public management series
500			_aIncludes index.
505	0		_ap.1. Motivating your audience -- Why people respond to fundraising letters -- How a fundraising letter is like a personal visit -- What donors really think about fundraising letters -- Characteristics of an effective fundraising letter -- A leisurely tour through one successful appeal -- p.2. The letter writer's plan of action -- What to do before you write any fundraising letter -- Eight steps toward successful fundraising letters -- The cardinal rules of fundraising letters -- You're writing for results -not for a Pulitzer price -- p.3. Customizing your appeal -- Recruiting new donors : starting intimate conversations with strangers -- Welcoming new donors : treating people like part of the family -- Appealing for special gifts : bringing your case down to earth -- Asking for year-end contributions : making the most of the holiday spirit -- Soliciting high-dollar gifts : framing the case for major contributions -- Going for bigger gifts : persuading donors to make an extra commitment -- Seeking annual gifts : building long-term loyalty, one year at a time -- Thanking your donors : friend-raising before fundraising -- p.4. The letter writer's toolbox -- Sixty successful outer envelope teasers -- Fifty-four strong leads for fundraising letters -- Ninety ways to use the word "you" in a fundraising letter -- Sixty-three ways to handle awkward corywritting transitions-- Forty-one powerful ways to end a fundraising letter -- Fifty-eight ways to start a P.S. in a fundraising letter -- Fifteen ways how not to get results -- Ten other books to help you write successful fundraising letters.
650		0	_aDirect-mail fund raising.
650		0	_aNonprofit organizations _xFinance.
650		4	_aRecolección de fondos.
650		4	_aFundaciones benéficas.
650		4	_aOrganizaciones sin fines de lucro _xFinanzas.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley043/00012115.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley035/00012115.html
856	4		_3Table of Contents _uhttp://www.loc.gov/catdir/toc/onix07/00012115.html
942			_2lcc _cbk
946			_arsfv
999			_c51008 _d51008