000			00990cam a2200253 4500
001			549
005			20230410120903.0
008			060907n1999 cau eng
020			_a076191109X
035			_9funglode553
041			_aeng
050	1	4	_aJA 85 _bH236 1991
082	0	0	_a324.7
245	0	0	_aHandbook of political marketing / _cedited by Bruce I. Newman
260			_aThousand Oaks, CA : _bSage Publications, _c1999
300			_axxiv, 792 p. : _bill. ; _c27 cm.
505	0		_aConceptual and historical origins of political marketing -- Management of political campaigns -- Analysis of the political marketplace -- Development of political strategy -- Execution of political campaigns -- Political marketing and democracy.
650		0	_aCampaign management.
650		0	_aPolitical campaigns.
650		0	_aMarketing.
700	1		_aNewman, Bruce I.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0656/99006226-d.html
942			_2lcc _cbk
999			_c53814 _d53814