| 000 | 00883cam a2200289 a 4500 | ||
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| 001 | 28735 | ||
| 005 | 20230410121006.0 | ||
| 008 | 840405s1984 maua b 001 0 eng | ||
| 035 | _9(DLC) 84007904 | ||
| 035 | _a1423735 | ||
| 010 | _a84007904 | ||
| 020 | _a0262040751 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 043 | _an-us--- | ||
| 050 | 1 | 4 |
_aJF 2112 _bD537s 1984 |
| 082 | 0 | 0 |
_a659.2/9320973 _219 |
| 100 | 1 | _aDiamond, Edwin. | |
| 245 | 1 | 4 |
_aThe spot : _bthe rise of political advertising on television / _cEdwin Diamond and Stephen Bates. |
| 260 |
_aCambridge, Mass. : _bMIT Press, _cc1984. |
||
| 300 |
_axiv, 416 p. : _bill. ; _c21 cm. |
||
| 504 | _aBibliography: p. [391]-400. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aAdvertising, Political _zUnited States. |
|
| 650 | 0 |
_aTelevision advertising _zUnited States. |
|
| 700 | 1 |
_aBates, Stephen, _d1958- |
|
| 942 |
_2lcc _cbk |
||
| 999 |
_c55836 _d55836 |
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