| 000 | 03035cam a2200445Mi 4500 | ||
|---|---|---|---|
| 001 | 98161 | ||
| 005 | 20230410121006.0 | ||
| 008 | 051108s2005 xxka f b 101 0 eng d | ||
| 010 | _a2005282341 | ||
| 035 | _a(OCoLC)ocn443678715 | ||
| 040 |
_aODKLJ _eppiak _bslv _cSILIS _dOCLCQ |
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| 020 | _a0719068703 (hardback) | ||
| 020 | _a9780719068706 (hardback) | ||
| 020 | _a0719068711 (paperback) | ||
| 020 | _a9780719068713 (paperback) | ||
| 029 | 0 |
_aSILIS _b24426845 |
|
| 082 | 0 | 0 | _a324.7 |
| 050 | 1 | 4 |
_aJF 2112 _bP769 2005 |
| 245 | 0 | 0 |
_aPolitical marketing : _ba comparative perspective / _cedited by Darren G. Lilleker and Jennifer Lees-Marshment. |
| 260 |
_aManchester ; _aNew York : _bManchester University Press, _c2005. |
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| 300 |
_axvii, 230 p. : _bill.;graf. ; _c24 cm. |
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| 500 | _a"Based on a conference held at the University of Aberdeen in 2002"--> predgovor. | ||
| 504 | _aIncludes biibliographical references and index | ||
| 505 | 0 | _aIntroduction: rethinking political party bhaviour / Darren G. Lilleker and Jennifer Lees-Marshment.-- Political marketing in the UK: a positive start but an uncertain future/ Jennifer Lees-Marshment and Darren G. Lilleker-- American political marketing: George W. Bush and the republican party / Jonathan Knuckey and Jennifer Lees-Marshment-- Canadian political parties: market-oriented or ideological slagbrains? / Alex Marland-- Marketing the message or the messenger?. The New Zealand labour party, 1990-2003 / Chris Rudd-- Political marketing in Irish politics: the case of Sinn Fein / Sean McGough-- Political marketing in Germany: the case of the social democratic party / Charles Lees-- The rise and fall of populism in Austria a political marketing perspective/ Andreas Lederer, Fritz Plasser and Christian Scheucher-- Change to win? The Brazilian workers' party's 2002 general election marketing strategy / Josiane Cotrim-Macieira-- The re-lauch of the Popular Revolutionary American Alliance: the use of political marketing in Peru's new political era / Pedro Patron Galindo-- Political marketing in Scotland's devolved system / Declan P. Bannon and Robert Mochrie-- Conclusion: towards a comparative model of party marketing / Darren G. Lilleker and Jennifer Lees-Marshment. | |
| 650 | 0 |
_aCampaign management _vCongresses. |
|
| 650 | 0 |
_aPolitical campaigns _vCongresses. |
|
| 650 | 0 |
_aMarketing _vCongresses. |
|
| 653 | _aPolitical marketing. | ||
| 650 | 0 |
_aGestión de campañas _vCongresos |
|
| 650 | 0 |
_aCampaña política _vCongresos |
|
| 650 | 0 |
_aComercialización _vCongresos |
|
| 700 | 1 |
_aLilleker, Darren G. _4edt |
|
| 700 | 1 |
_aLees-Marshment, Jennifer. _4edt |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0627/2005282341-t.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0809/2005282341-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0809/2005282341-d.html |
| 942 |
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| 994 |
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