000			03455cam a2200397 i 4500
001			128595
005			20230404125832.0
008			130214s2013 ctua b 001 0beng
035			_a17626085
010			_a 2013004061
020			_a9780762778492 (hardback)
040			_aDLC _beng _cDLC _erda _dDLC
041			_aEng
042			_apcc
043			_an-us-ca
050	1	4	_a002 E 877.2 _bR287H 2013
082	0	0	_a973.927092
100	1		_aHolden, Kenneth.
245	1	4	_aThe making of the great communicator : _bRonald Reagan's transformation from actor to governor / _cKenneth Holden.
260			_aGuilford, Connecticut : _bLyons Press, An imprint of Globe Pequot Press, _c[2013]
300			_axv, 269 p. : _bill. ; _c24 cm
520			_a"One week after Ronald Reagan announced his candidacy for governor of California, the San Francisco Chronicle gibed: "It was simply a flagrant example of miscasting." Reagan was tanking, and his businessmen backers panicked. Their bold experiment was about to fail. Then a think-tank friend suggested the expertise of two UCLA social pyschologists. Kenneth Holden and Stanley Plog agreed to take the job only if they could have three full days alone with Reagan. The candidate and his backers agreed, and the three men disappeared into a Malibu beach house. Those three days remade the bumbling neophyte into an articulate, confident politician whose devastating sound bites shredded the opposition. Holden or Plog remained by Reagan's side for the rest of the campaign, feeding him information about California's problems, teaching him to handle the press, writing his position papers, and helping develop the programs he offered, all while battling factions of the campaign team who seemed determine to sabotage their own man. Not everyone who voted for Reagan supported his positions, but voters preferred his honesty and forthrightness to the waffling of other politicians. Reagan won by a landslide. Holden and Plog had shaped an actor into a governor, but they were also turning a governor into a president. Here is the untold story of how they did it. "-- _cProvided by publisher.
520			_a"Here is the untold story of how, over three days, two behavioral scientists helped Ronald Reagan win the California governorship, turning the Gipper into the Great Communicator. A bumbling neophyte, he emerged from their training articulate, confident, and incisive. They remained by his side for the rest of the campaign, feeding him information about California's problems, teaching him how to handle the press, and writing his position papers--all while battling factions of the campaign team who seemed determine to sabotage their own man. Reagan won by a landslide. They two men shaped an actor into a governor, but they were also turning a governor into a president. Here is how they did it"-- _cProvided by publisher.
504			_aIncludes bibliographical references (page 259) and index.
600	1	0	_aReagan, Ronald.
600	1	0	_aReagan, Ronald _xOratory.
650		0	_aPolitical oratory _zCalifornia _xHistory _y20th century.
651		0	_aCalifornia _xPolitics and government _y1951-
650		0	_aGovernors _zCalifornia _xElection.
650		0	_aGovernors _zCalifornia _vBiography.
650		4	_aEstadistas estadounidenses _vBiografías.
650		4	_aOratoria política _xHistoria _zEstados Unidos.
600	1	4	_aReagan, Ronald Wilson, _d1911-2004.
942			_2lcc _cbk
946			_advf
999			_c5598 _d5598