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_a002 HC 107 _bB642s 2000 |
| 082 | 0 | 0 | _a306.3/0977 |
| 100 | 1 |
_aBlanke, David, _d1961- |
|
| 245 | 1 | 0 |
_aSowing the American dream : _bhow consumer culture took root in the rural midwest / _cDavid Blanke. |
| 260 |
_aAthens, OH : _bOhio University Press, _c2000. |
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| 300 |
_axiii, 282 p. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references (p. 233-277) and index. | ||
| 505 | 0 | _aIntroduction: The problem itself--- Buying the farm; The Midwest, Midwestern Farmers, and the origins of a regional consumer heritage, 1825-1860 --- Breaking the prairie and taming the market; The formation of a consumer Ethos in the Rural Midwest --- The men in the middle; Agents and the development of a Demand-Driven consumer economy, 1840-1861--- An all-consuming vision; The expression of rural consumer ideology, 1865-1875--- Town v. country; Advertising and Consumer Patterns, 1865-1880 --- A battle of standards; The renunciation of the rural consmer Ethos by the patrons of Husbandry, 1875-1882 --- Mail order; The commercialization of rural consumer Ethos, 1873-1906--- Conclusion. | |
| 650 | 0 |
_aConsumption (Economics) _zMiddle West _xHistory. |
|
| 650 | 0 |
_aConsumer behavior _zMiddle West _xHistory. |
|
| 650 | 1 | 7 |
_aConsumentisme. _2gtt |
| 650 | 1 | 7 |
_aConsumptiemaatschappij. _2gtt |
| 650 | 1 | 7 |
_aAgrarische maatschappij. _2gtt |
| 650 | 1 | 7 |
_aPlatteland. _2gtt |
| 856 | 4 | 2 |
_3Book review (H-Net) _uhttp://www.h-net.org/review/hrev-a0c0d0-aa |
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