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040			_aPU/DLC _cPU _dDLC _beng
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050	1	4	_aJK 526 _bE38 2013
082	0	0	_a324.973/0932
245	0	0	_aElecting the president, 2012 : _bthe insiders' view / _cedited by Kathleen Hall Jamieson.
250			_a1st ed.
260			_aPhiladelphia : _bUniversity of Pennsylvania Press, _cc2013.
300			_a245 pages : _billustrations ; _c23 cm. + _e1 DVD (4 3/4 in.)
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aDigest of a daylong discussion among top strategists from the Romney and Obama campaigns that took place at the Annenberg Public Policy Center in Philadelphia on December 6, 2012.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction 2012 Presidential Campaign Timeline 1. Election Overview 2. Campaigns and the Press 3. Looking Back, Looking Forward 4. Debate Strategy and Effects 5. Vice Presidential Selection 6. Advertising 7. Polling Index
520			_a"President Barack Obama decisively won reelection to a second term, garnering the popular vote as well as 332 electoral votes to the challenger's 206, but the course of presidential campaigning never did run smooth. Despite a slowly rising stock market and falling unemployment rate, the economic recession provided the Romney campaign with rich opportunities for criticism of Obama's first term. Obama's team countered negative advertising with its own program to discredit Romney's platform, building on the microtargeting techniques from 2008. A surge in social media promotion and fact-checking change the tenor of campaign reportage for better and for worse. On December 6, 2012, prominent members of President Obama's election staff (including David Axelrod, Joel Benenson, Stephanie Cutter, Anita Dunn, and Jim Margolis) met with notable members of the Romney campaign (including Eric Fehrnstrom, Kevin Madden, Beth Myers, Neil Newhouse, and Stuart Stevens) for a debriefing of this tumultuous election cycle. Each team made a formal presentation about how it prepared for and responded to the events of the election, describing the members' strategies and perceptions at different points of the campaign and interrogating the opposing party's team about its tactics. In this book, Kathleen Hall Jamieson provides an overview and an edited transcript of the all-day event, along with a timeline of election year milestones. A DVD featuring select video of the proceedings is included. [This book] offers a detailed look into the internal machinery of a presidential campaign and insight into the principles that drive outcomes in a democratic election"--Back cover
650		0	_aPresidents _zUnited States _xElection _y2012 _vCongresses.
650		4	_aPresidentes _zEstados Unidos _xElecciones _y2012 _vCongresos, conferencias, etc. _97197
650		0	_aPolitical campaigns _zUnited States _xCase studies _vCongresses.
650		4	_aCampañas políticas _zEstados Unidos _vCongresos, conferencias, etc. _9285
655		7	_aConference papers and proceedings. _2lcgft _0https://id.loc.gov/authorities/genreForms/gf2014026068
700	1		_aJamieson, Kathleen Hall, _d1946- _96605 _eeditor
710	2		_aAnnenberg Public Policy Center of the University of Pennsylvania _945518
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c6314 _d6314