000			04982cam a22004094a 4500
001			115872
005			20230410124137.0
008			020221s2002 nyu b 001 0 eng
035			_a12686072
010			_a 2002002908
020			_a1581152353
035			_a(DLC) 2002002908
035			_a(DLC)2007
040			_aDLC _cDLC _dDLC
042			_apcc
050	1	4	_aNC 997 _bL863 2002
082	0	0	_a741.6
245	0	0	_aLooking closer _n4, _pCritical writings on graphic design / _cedited by Michael Bierut, William Drenttel, and Steven Heller.
260			_aNew York : _bAllworth Press, _c2002.
300			_axi, 291 p. ; _c26 cm.
504			_aIncludes bibliographical references and index.
505			_aTABLE OF CONTENTS -- Introduction / Steven Heller -- To the barricades -- First things first manifesto 2000 -- First things first, a brief history / Rick Poynor -- First things first: now more than ever / Matt Soar -- Just say no, quietly / Monika Parrinder -- Can designers save the world? (And should they try?) / Nico Macdonald -- The people v. the corporate cool machine / Kalle Lasn -- A manifesto with ten footnotes / Michael Bierut -- A new kind of dialogue / Andrew Howard -- The spectacle: a reevaluation of the situationist thesis / Veronique Vienne -- On FTF / Loretta Staples -- Culture agents -- Why Johnny can't dissent / Thomas Frank -- Culture agents / Max Bruinsma -- The case for brands / The Economist -- Truth in advertising / Naomi Klein -- Sustainable consumerism / Chris Riley -- Don't let the buggers grind you down! / Ken Garland -- Saving advertising / Jelly Helm -- Saving Jelly / Michael Rock -- Reading at the breakfast table / Natalia Ilyin -- Manifestos -- Me, the undersigned / Jessica Helfand -- An incomplete manifesto for growth / Bruce Mau -- Fuck committees (I believe in lunatics) / Tibor Kalman -- The vow of chastity / First-year students at Central St. Martins College of Art and Design, London -- Critical languages -- The time for being against / Rick Poynor -- Theory is a good idea / Matt Soar -- That was then, and this is now: but what is next? / Lorraine Wild -- What happens when the edges dissolve? / Loretta Staples -- The trouble with type / Rudy VanderLans -- Is it better to revive than to deceive? Design and complicity: Herbert Buyer's silent legacy / Sol Sender -- De stijl, new media, and the lessons of geometry / Jessica Helfand -- The critical "languages" of graphic design / Johanna Drucker -- State of the arts -- Graphic design and the next big thing / Rudy VanderLans -- Telling the truth? / Milton Glaser -- Who needs ethics / Tim Rich -- Human dignity and human rights: thoughts on the principles of human-centered design / Richard Buchanan -- A manifesto of inclusivism / Paul J. Nini -- Greasing the wheels of capitalism with style and taste, or, the "professionalization" of American graphic design / Mr. Keedy -- No problem / Julie Lasky -- Terminal terminology / Katherine McCoy -- The hole in art's umbrella / Roy R. Behrens -- Graphic news / John Hockenberry -- Movie titles: much ado about little / Peter Hall -- The name game / Ruth Shalit -- Authorship -- The designer as author / Michael Rock -- Battle of the big books / Rick Poynor -- All hail Mau the magnificent / Robert Fulford -- Half empty / Thomas Frank -- Lost in sound / Rick Poynor -- Meditations -- Getting real / Ralph Caplan -- Least designed and most read / Quentin Newark -- The handwriting is on the wall, but who can read it? / Todd Lief -- Let the buyer beware / Veronique Vienne -- Beige / Andrea Codrington -- The flag waverer / Steven Heller.
520			_aThis collection of ... essays published from 1997-2000, in professional and general-interest design magazines alike, offers ... critical discussions on the issues and objects of contemporary graphic design. Among the important themes discussed are: both sides of the controversy over the First Things First Manifesto 2000, a call for greater responsiblility in the design profession, the notion of the graphic designer as "auteur, " and the role of graphic design as a force in a growing visual culture. Offering an overview of the evolution of twentieth-century graphic design and design criticism, [this book] focuses in on the many hot-button issues that have emerged in the field.-Back cover
650		0	_aCommercial art.
650		0	_aGraphic arts.
650		0	_aArt and society.
650		4	_aPublicidad comercial artística
650		4	_aArte e industria.
650		4	_aDiseño decorativo.
650		4	_aPrimera Jornada de Catalogacion.
700	1		_aBierut, Michael.
700	1		_aDrenttel, William.
700	1		_aHeller, Steven.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0908/2002002908-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0908/2002002908-d.html
942			_2lcc _cbk
999			_c71884 _d71884