000			05094cam a22003494a 4500
001			116121
005			20230410124138.0
008			031016s2004 maua b 000 0 eng
035			_a13375218
010			_a 2003022913
015			_aGBA4-Z1955
020			_a159253032X (hardcover)
035			_a(OCoLC)ocm53276319
040			_aDLC _cDLC _dYDX _dUKM _dUOI _dOCL _dBAKER _dOCLCQ _dMUQ _dDLC
042			_apcc
050	1	4	_aNC1002 _bA211l 2004
082	0	0	_a741.6
100	1		_aAdams, Sean.
245	1	0	_aLogo design workbook : _ba hands-on guide to creating logos / _cSean Adams & Noreen Morioka with Terry Stone ; designed by Sean Adams & Jennifer Hopkins.
260			_aGloucester, Mass. : _bRockport Publishers, _cc2004.
300			_a240 p. : _bill. (chiefly col.) ; _c24 cm.
500			_aThis is the first book in a new series of practical and inspirational workbooks from Rockport Publishers, which will cover all the fundamental areas of the graphic design business. This edition, Logo Design Workbook, focuses on creating powerful logo designs and answers the question, "What makes a logo work?"" "In the first half of the book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo development process. Covered topics include: developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the long term goals of the client might affect the look and needs of the mark; choosing thoughtful colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful while others are not. The authors then take the design process one step further with an extensive exploration of the process of developing a graphic standards manual. By setting the range of flexibility, a logo is defined in terms of color, typography, placement, and additional elements. With the standards set, designers can feel confident that their work will maintain the original intent and strength through the mark's life." "The second portion of the book is composed of in-depth case studies on logos designed for a variety of industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results. AdamsMorioka has created a powerful workbook that provides designers of all levels with all the tools they need to create logos that will succeed for their clients year after year."--BOOK JACKET.
504			_aIncludes bibliographical references (p. 240).
505	0	0	_gIntroduction _tWhy and what -- _tWhy a logo? -- _tHistory _tStrategy -- _tWhat is a logo? -- _tWordmark -- _tSymbol -- _tMonogram -- _gThe _g1. _tAnswer who, what, why? -- _g2. _tIdentify, dont't explain -- _g3. _tUnderstand limitations -- _g4. _tBe seductive -- _g5. _tMake mnemonic value -- _g6. _tPose a question -- _g7. _tDesign for longevity -- _g8. _tMake the logo the foundation of a system -- _g9. _tDesign for a variety of media -- _g10. _tBe strong -- _tLogo development _tTypography -- _tColor -- _tImage/iconography -- _tShape -- _tHierarchy and scale -- _tStatic vs. changeable -- _tSystem dynamics -- _tCreating a kit of parts -- _tVarious media -- _tLiska + Associates -- _tHotel 71 -- _tSegura, Inc. -- _tSegura, Inc. -- _t-- _t-- _tMr. Keedy -- _tOK -- _tImplementing logos -- _tRollout -- _tAnatomy of a standards manual -- _tVarious media -- _tSamataMason -- _tMetropolitan Market -- _tAdamsMorioka, Inc. -- _tSundance Film Festival -- _tMevis & van Deursen -- _tCity of Rotterdam -- _tAdamsMorioka, Inc.-- _tNickelodeon Case Studies -- _tStaying involved: auditing systems -- _tCase studies -- _tAdamsMorioka,Inc. _tBeverly Hills -- _tAtelier Works -- _tLondon -- _tblue river -- _tNewcastle upon Tyne -- _tCahan & Associates -- _tSan Francisco -- _tChermayeff & Geismar -- _tNew York -- _tConcrete Design Communications, Inc. -- _tToronto -- _tCP-d -- _tMelbourne -- _tCrosby Associates -- _tChicago -- _tDoyle Partners -- _tNew York -- _tDynamo -- _tDublin -- _tFormat Design -- _tHamburg -- _tFrankfurt - Balkind -- _tNew York -- _tJohnson Banks - _tLondon -- _tKinetic Singapore -- _tSingapore -- _tKINETIK -- _tWashington D.C. -- _tKROG -- _tLjubljana, Slovenia -- _tLandor Associates -- _tSan Francisco -- _tLandor Associates International Limited -- _tTokyo -- _tLiska + Associates -- _tChicago -- _tManx Kommunikationsdesign -- _tEssen -- _tMethodologie -- _tSeattle -- _tMorla Design -- _tSan Francisco -- _tOgilvy & Mather -- _tNew York -- _tPentagram Design -- _tNew York -- _tPentagram Design -- _tSan Francisco -- _tPentagram Design Ltd. -- _tLondon -- _tPhD -- _tSanta Monica -- _tPorto+Martinez designStudio -- _tRio de Janeiro -- _tRigsby Design -- _tHouston -- _tSteinbranding -- _tBuenos Aires -- _tStilradar -- _tStuttgart -- _tUntitled -- _tKent, England -- _tVSA Partners -- _tChicago -- _tJohn Bellenberg -- _tBelfast, Maine -- _tDesigner logo gallery -- _tLost logos -- _tLogo gallery -- _tDesigner directory.
650		0	_aLogography.
650		4	_aLogografía
700	1		_aMorioka, Noreen.
700	1		_aStone, Terry.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0410/2003022913.html
942			_2lcc _cbk
946			_aPP
999			_c71892 _d71892