| 000 | 01561cam a2200517La 4500 | ||
|---|---|---|---|
| 001 | 91646 | ||
| 005 | 20230410124151.0 | ||
| 008 | 070919s2007 fr a 001 0 fre d | ||
| 035 | _a(OCoLC)ocn428250959 | ||
| 040 |
_aSZ9XM _bfre _cSZ9XM _dOCLCQ _dBDF _dDEBBG |
||
| 016 | 7 |
_avtls001509634 _2Sz |
|
| 020 | _a9782200352943 | ||
| 020 | _a2200352948 | ||
| 029 | 1 |
_aZWZ _b118214403 |
|
| 029 | 1 |
_aHEBIS _b191774480 |
|
| 029 | 1 |
_aDEBBG _bBV023205986 |
|
| 035 | _a(OCoLC)428250959 | ||
| 084 |
_aAP 17480 _2rvk |
||
| 049 | _aGRAL | ||
| 050 | 1 | 4 |
_aP 301.5 _bA193a 2007 |
| 082 | 0 | 0 | _a659.1 |
| 100 | 1 |
_aAdam, Jean-Michel, _d194-. |
|
| 245 | 1 | 2 |
_aL'argumentation publicitaire : _brhetorique de l'eloge et de la persuasion / _cJean-Michel Adam, Marc Bonhomme ; sous la dir. de Henri Mitterand. |
| 260 |
_aParis : _bA. Colin, _c2007. |
||
| 300 |
_a238 p. : _bill. ; _c21 cm. |
||
| 490 | 1 | _aCursus | |
| 650 | 0 | _aPersuasion (Rhetoric) | |
| 650 | 0 | _aDiscourse analysis. | |
| 650 | 0 | _aIconicity (Linguistics) | |
| 650 | 0 |
_aAdvertising _xLanguage. |
|
| 650 | 4 | _aPersuasión (Retórica) | |
| 650 | 7 |
_aRhetorik _vRatgeber. _2swd |
|
| 650 | 7 |
_aLangage publicitaire. _2ram |
|
| 650 | 7 |
_aCommunication visuelle. _2ram |
|
| 650 | 7 |
_aAnalyse du discours. _2ram |
|
| 650 | 4 | _aPublicidad. | |
| 650 | 4 | _aPersuasión (Retórica) | |
| 650 | 4 | _aMercadeo. | |
| 650 | 4 | _aPromoción de ventas. | |
| 700 | 1 | _aBonhomme, Marc. | |
| 700 | 1 | _aMitterand, Henri. | |
| 830 | 0 |
_aCursus _g(Armand Colin, Paris) |
|
| 942 |
_2lcc _cbk |
||
| 994 |
_aC0 _bDRFGD |
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| 946 | _anc | ||
| 999 |
_c72365 _d72365 |
||