000 02343cam a2200445Li 4500
001 102806
005 20230410124208.0
008 091118s2005 uika b 001 u eng d
035 _a(OCoLC)ocn466906016
040 _aDKDLA
_bdan
_cDKDLA
_dOCLCQ
020 _a1412903718
020 _a9781412903714
020 _a1412903726 (pbk.)
020 _a9781412903721 (pbk.)
035 _a(OCoLC)466906016
050 1 4 _aP 90
_bM478m 2005
084 0 0 _a302.23
049 _aGRAL
100 1 _aMcQuail, Denis.
245 1 0 _aMcQuail's mass communication theory /
_cDenis McQuail.
250 _a5. ed.
260 _aLondon ;
_aThousand Oaks, Calif. :
_bSage Publications,
_c2005.
300 _aviii, 616 s. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. [571]-608) and indexes.
505 _a1. Introduction to the book -- 2. The rise of mass media -- 3. Concepts and models for mass communication -- 4. Theory of media and theory of society -- 5. Mass communication and culture -- 6. New media -- new theory? -- 7. Normative theory of media and society -- 8. Media structure and performance : principles and accountability -- 9. Media economics and governance -- 10. Global mass communication -- 11. The media organization : pressures and demands -- 12. The production of media culture -- 13. Media content : issues, concepts and methods of analysis -- 14. Media genres and texts -- 15. Audience theory and research traditions -- 16. Audience formation and experience -- 17. Processes and models of media effects -- 18. Social-cultural effects -- 19. News, public opinion and political communication -- 20. Epilogue : the future of mass communication.
650 4 _aMedios de comunicación de masas.
650 4 _aComunicación.
650 4 _aSociedad de la información.
650 4 _aMedios de comunicación de masas$x Aspectos sociales.
650 4 _aPrimera Jornada de Catalogacion.
650 0 _aMass media.
650 0 _aCommunicatiewetenschap.
650 0 _aMassacommunicatie.
700 1 _aMcQuail, Denis.
856 4 1 _3Table of contents
_uhttp://catdir.loc.gov/catdir/toc/fy0602/2005282679.html
856 4 _3Publisher description
_uhttp://catdir.loc.gov/catdir/enhancements/fy0658/2005282679-d.html
942 _2lcc
_cbk
994 _aC0
_bDRFGD
946 _anc
999 _c72889
_d72889