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| 005 | 20230410124211.0 | ||
| 008 | 960514s1997 nyu b 001 0 eng | ||
| 010 | _a 96008986 | ||
| 035 | _a(OCoLC)ocm34771992 | ||
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_aP 90 _bT956m 1997 |
| 082 | 0 | 4 |
_a302.23 _220 |
| 049 | _aGRAL | ||
| 100 | 1 | _aTurow, Joseph. | |
| 245 | 1 | 0 |
_aMedia systems in society : _bunderstanding industries, strategies, and power / _cJoseph Turow. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bLongman, _cc1997. |
||
| 300 |
_axvii, 298 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aCh. 1. Mass Media Industries: What Are They? Why Study Them? -- Ch. 2. Power Roles: A Framework for Strategic Thinking -- Ch. 3. A Bit of History: Government, Business, and Mass Media -- Ch. 4. Media Support: Paying the Piper, Calling the Tune -- Ch. 5. Targeting the Audience -- Ch. 6. The Power of the Public -- Ch. 7. The Production Process -- Ch. 8. Coping with Risks of Production -- Ch. 9. U.S. Mass Media in a Global Economy -- Ch. 10. The Challenge of Synergy. | |
| 650 | 0 | _aMass media. | |
| 650 | 4 | _aMedios de comunicación. | |
| 650 | 4 | _aComunicacion. | |
| 650 | 1 | 7 |
_aMassamediaindustrie. _2gtt |
| 650 | 1 | 7 |
_aInformatiemaatschappij. _2gtt |
| 650 | 1 | 7 |
_aEconomische aspecten. _2gtt |
| 650 | 1 | 7 |
_aSociale aspecten. _2gtt |
| 938 |
_aBaker and Taylor _bBTCP _n96008986 |
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