000			01882cam a22003734a 4500
001			13071948
003			BJBSDDR
005			20240926152452.0
007			ta
008			030128s2004 njua b 001 0 eng
010			_a 2003040808
020			_a0805847154
020			_a9780805847154
040			_aDLC _cDLC _dDLC _beng
041			_aeng
042			_apcc
050	1	4	_aP 96 _bM489 2004
082	0	0	_a302.23/068
245	0	0	_aMedia management : _ba casebook approach / _cJan LeBlanc Wicks ... [et al.].
250			_a3rd edition
260			_aMahwah, NJ : _bLawrence Erlbaum, _c2004.
300			_ax, 326 pages : _billustrations ; _c23 cm.
440		0	_aLEA's communication series _912682
504			_aIncludes bibliographical references (pages 301-314) and indexes.
505	0		_aPreface. Managerial Decision Making. Leadership and the Workforce. Motivation. The Global Structure of Media Organizations. Technology and the Future. Regulation and Self-Regulation. Planning. Market Analysis. Marketing and Research. Budgeting and Decision Making. Extended Case Studies.
520			_aLooks at the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. This title draws upon the organizational and management research to guide students in the development of their managerial skills.
650		0	_aMass media _xManagement _vCase studies.
650		4	_aMedios de comunicación social _xAspectos económicos _91960
700	1		_aWicks, Jan LeBlanc _938359
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0709/2003040808-d.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c73651 _d73651