000 02570cam a2200361 a 4500
001 13108349
003 BJBSDDR
005 20240926153329.0
007 ta
008 030303s2004 njua b 001 0 eng
010 _a 2003045401
020 _a0805845801 (pbk. : alk. paper)
020 _a9780805845808 (pbk. : alk. paper)
040 _aDLC
_cDLC
_dDLC
_beng
041 _aeng
050 1 4 _aP 96
_bM489e 2004
082 0 0 _a338.4/730223
245 0 0 _aMedia economics :
_btheory and practice /
_cedited by Alison Alexander ... [et al.].
250 _a3rd edition
260 _aMahwah, N.J. :
_bLawrence Erlbaum,
_cc2004.
300 _aix, 301 pages :
_billustrations ;
_c23 cm.
440 0 _aLEA's communication series
_912682
504 _aIncludes bibliographical references and indexes.
505 0 _aAn introduction to media economics theory and practice Economics and media regulation Structure and change : a communications industry overview The economics of international media The economics of the daily newspaper industry The economics of books and magazines The broadcast television networks The economics of the cable industry The economics of Hollywood : money and media The economics of the contemporary radio industry The economics of the recording industry The economics of the advertising industry The economics of online media
520 _aThoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses
650 0 _aMass media
_xEconomic aspects.
650 4 _aMedios de comunicación social
_xAspectos económicos
_91960
700 1 _aAlexander, Alison
_938623
_eeditor
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0709/2003045401-d.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c73743
_d73743