| 000 | 01604cam a2200373 a 4500 | ||
|---|---|---|---|
| 999 |
_c73802 _d73802 |
||
| 003 | BJBSDDR | ||
| 005 | 20230410130402.0 | ||
| 007 | ta | ||
| 008 | 040203s2004 njua b 001 0 eng | ||
| 020 | _a0805846883 (pbk. : alk. paper) | ||
| 020 | _a9780805846881 (pbk. : alk. paper) | ||
| 035 | _a13478839 | ||
| 040 |
_aDLC _cDLC _bspa |
||
| 041 | _aeng | ||
| 042 | _apcc | ||
| 050 | 1 | 4 |
_aP 96 _bW578m 2004 |
| 082 | 0 | 0 | _a808.066302 |
| 100 | 1 |
_aWhitaker, W. Richard _q(Wayne Richard), _d1940- |
|
| 245 | 1 | 0 |
_aMediawriting : _bprint, broadcast, and public relations / _cW. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith. |
| 250 | _a2nd edition | ||
| 260 |
_aMahwah, N.J. : _bL. Erlbaum Associates, _c2004. |
||
| 300 |
_axxii, 424 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 520 | _aDesigned for those who will be writing in the new multimedia environment, MediaWriting explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills and concepts. | ||
| 650 | 0 |
_aMass media _xAuthorship. |
|
| 650 | 4 |
_aMedios de comunicación de masas _91587 |
|
| 650 | 4 |
_aPeriodismo por televisión _919484 |
|
| 650 | 4 |
_aPeriodismo _xAutoría _94103 |
|
| 700 | 1 |
_aRamsey, Janet E. _921857 |
|
| 700 | 1 |
_aSmith, Ronald D., _d1948- _921858 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0415/2004002462.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0644/2004002462-d.html |
| 942 |
_2lcc _cBK |
||