000 02390cam a2200409 a 4500
001 118610
005 20230410130420.0
008 060705s2007 maua b 001 0 eng
035 _a14438406
925 0 _aacquire
_b2 shelf copies
_xpolicy default
_eclaim1 2010-02-12
942 _2lcc
_cbk
010 _a 2006022220
015 _aGBA6A5282
_2bnb
016 7 _a013620562
_2Uk
020 _a1405144114 (hardback : alk. paper)
020 _a9781405144117 (hardback : alk. paper)
020 _a1405144122 (pbk. : alk. paper)
020 _a9781405144124 (pbk. : alk. paper)
035 _a(OCoLC)ocm70292004
040 _aDLC
_cDLC
_dBAKER
_dC#P
_dYDXCP
_dUKM
_dBTCTA
_dDLC
041 _aEng
050 1 4 _aP96.I5
_bN558 2006
082 0 0 _a302.2
_222
100 1 _aNewsom, Doug.
245 1 0 _aBridging the gaps in global communication /
_cby Doug Newsom.
260 _aMalden, MA, USA :
_bBlackwell Pub.,
_c2007.
300 _ax, 153 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references (p. 143-147) and index.
505 _aCh. 1. Organization of information -- Ch. 2. Concepts -- Ch. 3. Politics -- Ch. 4. Economics -- Ch. 5. Nonverbal interaction : action, sound, and silence -- Ch. 6. Theories of signs and language -- Ch. 7. Theories of symbolic interaction, structuration, and convergence -- Ch. 8. Theories of discourse -- Ch. 9. Frames of reference -- Ch. 10. Ethical issues -- Ch. 11. Legal issues -- Ch. 12. The roles of advertising and public relations -- Ch. 13. Miscommunication and consequences -- Ch. 14. Developing a worldview.
520 _a"This major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, Newsom offers students and media professionals as indispensable guide to mastering the art of international and intercultural communication."--BOOK JACKET.
650 0 _aCommunication, International.
650 0 _aIntercultural communication.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0616/2006022220.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0802/2006022220-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0802/2006022220-d.html
946 _adpf
999 _c74193
_d74193