000			02080cam a2200421 a 4500
001			125895
005			20230410130543.0
008			110427s2012 enk b 001 0 eng
035			_a16752385
010			_a 2011016514
020			_a9780415548427 (alk. paper)
020			_a9780415548434 (pbk. : alk. paper)
020			_a9780203597033 (ebk.)
040			_aDLC _cDLC _dDLC
042			_apcc
041			_aeng
043			_an-us--- _ae-uk---
050	1	4	_aPN 1992.3 _bJ66b 2012
082	0	0	_a384.55068/8
100	1		_aJohnson, Catherine, _d1973-
245	1	0	_aBranding television / _cCatherine Johnson.
260			_aAbingdon, Oxon ; _aNew York : _bRoutledge, _cc2012.
300			_axvii, 197 p.; _c25 cm.
490	0		_aComedia
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: but television's not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding?
650		0	_aTelevision broadcasting _zUnited States.
650		0	_aTelevision broadcasting _zGreat Britain.
650		0	_aBranding (Marketing) _zUnited States.
650		0	_aBranding (Marketing) _zGreat Britain.
650		4	_aTransmisión de televisión _zEstados Unidos
650		4	_aRadiodifusión televisiva _zEstados Unidos.
650		4	_aTransmisión de televisión _zGran Bretaña.
650		4	_aMarcas de fábrica _zEstados Unidos.
650		4	_aMarcas de fábrica _zGran Bretaña.
942			_2lcc _cbk
946			_adpf
999			_c76027 _d76027