000			01394cam a22003734a 4500
001			27545
005			20230410130555.0
008			050314s2006 njua b 001 0 eng
035			_a13898846
925	0		_aacquire _b2 shelf copies _xpolicy default
942			_2lcc _cbk
010			_a 2005040071
020			_a0805854096 (c. : alk. paper)
020			_a080585410X (p. : alk. paper)
040			_aDLC _cDLC _dDLC
042			_apcc
050	1	4	_aPN 1992.8 _bW377r 2006
082	0	0	_a384.54/3 _222
100	1		_aWebster, James G.
245	1	0	_aRatings analysis : _bthe theory and practice of audience research / _cJames G. Webster, Patricia F. Phalen, Lawrence W. Lichty.
250			_a3rd ed.
260			_aMahwah, N.J. : _bL. Erlbaum Associates, _cc2006.
300			_axviii, 317 p. : _bill. ; _c24 cm.
440		0	_aLEA's communication series
504			_aIncludes bibliographical references (p. 287-301) and indexes.
650		0	_aTelevision programs _xRatings _xMethodology.
650		0	_aTelevision viewers.
650		0	_aRadio programs _xRatings _xMethodology.
650		0	_aRadio audiences.
700	1		_aPhalen, Patricia F.
700	1		_aLichty, Lawrence Wilson.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0623/2005040071-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0623/2005040071-t.html
999			_c76432 _d76432