| 000 | 00982cam a2200289Mi 4500 | ||
|---|---|---|---|
| 001 | 72974 | ||
| 005 | 20230410130555.0 | ||
| 008 | 000131s2000 nju 000 0 eng d | ||
| 035 | _a(OCoLC)ocn247444706 | ||
| 040 |
_aGyGoGBV _erakwb _bger _cGBVCP _dDRFGD |
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| 020 | _a080583382X (cloth) | ||
| 020 | _a9780805833829 (cloth) | ||
| 035 | _a(OCoLC)247444706 | ||
| 050 | 1 | 4 |
_aPN 1992.8. _bR432 2000 |
| 049 | _aGRAL | ||
| 245 | 0 | 0 |
_aResearch in media promotion / _cedited by Susan Tyler Eastman. |
| 260 |
_aMahwah, N.J. : _bLawrence Erlbaum Associates, _c2000. |
||
| 300 |
_axiii, 365 p. : _c23 cm. |
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| 440 | 0 | _aLEA's communication series | |
| 500 | _aA collection of 11 original studies. | ||
| 500 | _aIncludes bibliographical references and indexes. | ||
| 653 | 0 |
_aAdvertising _aTelevision programs _aUnited States |
|
| 700 | 1 | _aEastman, Susan Tyler. | |
| 856 | 4 | _uhttp://www.loc.gov/catdir/enhancements/fy0634/99087341-d.html | |
| 942 |
_2lcc _cbk |
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| 994 |
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