| 000 | 01084cam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 121248 | ||
| 005 | 20230410130630.0 | ||
| 008 | 120514s2013 ilua 001 0 eng | ||
| 035 | _a17297189 | ||
| 010 | _a 2012018745 | ||
| 020 | _a9780809331963 (pbk. : alk. paper) | ||
| 020 | _a0809331969 (pbk. : alk. paper) | ||
| 020 | _a9780809331970 (ebook) | ||
| 020 | _a0809331977 (ebook) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 1 | 4 |
_aPN 1995.9 _bM333m 2013 |
| 082 | 0 | 0 | _a791.430688 |
| 100 | 1 | _aMarich, Robert. | |
| 245 | 1 | 0 |
_aMarketing to moviegoers : _ba handbook of strategies and tactics / _cRobert Marich. |
| 250 | _a3rd ed. | ||
| 260 |
_aCarbondale ; _aEdwardsville : _bSouthern Illinois University Press, _cc2013. |
||
| 300 |
_axi, 417 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMotion pictures _xMarketing. |
|
| 650 | 0 |
_aMotion pictures _xDistribution. |
|
| 650 | 4 |
_aImágenes en movimiento _xMercadeo. |
|
| 650 | 4 |
_aImágenes en movimiento _xDistribución. |
|
| 650 | 4 | _a20151000. | |
| 942 |
_2lcc _cbk |
||
| 946 | _aYSL | ||
| 999 |
_c77487 _d77487 |
||