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|---|---|---|---|
| 999 |
_c79224 _d79224 |
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| 003 | BJBSDDR | ||
| 005 | 20250729111810.0 | ||
| 007 | ta | ||
| 008 | 140707s2015 nyua b 001 0 eng | ||
| 020 | _a9780231168342 (cloth : alk. paper) | ||
| 020 | _a9780231168359 (pbk. : alk. paper) | ||
| 040 |
_aDLC _beng _cDLC |
||
| 041 | _aspa | ||
| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 050 | 1 | 4 |
_aPN 4867.2 _bB334e 2015 |
| 082 | 0 | 0 | _a071 |
| 100 | 1 | _aBatsell, Jake | |
| 245 | 1 | 0 |
_aEngaged journalism : _bconnecting with digitally empowered news audiences / _cJake Batsell. |
| 264 | 1 |
_aNew York : _bColumbia University Press, _c2015. |
|
| 300 |
_axxxiv, 195 p. : _bill. ; _c22 cm. |
||
| 490 | 0 | _aColumbia journalism review books | |
| 504 | _aIncludes bibliographical references (pages 157-176) and index. | ||
| 505 | 0 | _aIntroduction: why engagement matters -- The "original platform": how news organizations build digital loyalty and generate revenue through face-to-face engagement -- News as conversation: not just informing, but involving the audience -- Mining the "passionate vertical": serving niche and hyperlocal audiences through digital and mobile platforms -- Search, explore, play: drawing readers into journalism through interactive -- Participatory experiences -- Sustaining engaged journalism: measuring and monetizing the audience relationship -- Conclusion. | |
| 520 | _aEngaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction. | ||
| 650 | 0 |
_aJournalism _zUnited States _xHistory _y21st century. |
|
| 650 | 0 |
_aNews audiences _zUnited States _xHistory _y21st century. |
|
| 650 | 0 |
_aOnline journalism _zUnited States _xHistory _y21st century. |
|
| 650 | 0 |
_aSocial media _zUnited States. |
|
| 650 | 0 |
_aRelaciones públicas _xHistoria _zEstados Unidos _91321 |
|
| 650 | 4 |
_aPeriodismo _zEstados Unidos _91337 |
|
| 650 | 0 |
_aRedes sociales en línea _zEstados Unidos _91568 |
|
| 942 |
_2lcc _cBK |
||