000			02042cam a22003974a 4500
999			_c94862 _d94862
001			117566
003			BJBSDDR
005			20230410142406.0
008			070420s2008 nyua b 001 0 eng
010			_a 2007016430
020			_a9780805863604 (alk. paper)
020			_a0805863605 (alk. paper)
035			_a14816105
035			_a(OCoLC)ocn123539490
035			_a(OCoLC)123539490
040			_aDLC _cDLC _dBTCTA _dBAKER _dC#P _dYDXCP _dDLC
041			_aEng
050	1	4	_aBF637.P4 _bP451 2008
082	0	0	_a153.8/52 _222
100	1		_aPerloff, Richard M.
245	1	4	_aThe dynamics of persuasion : _bcommunication and attitudes in the 21st century / _cRichard M. Perloff.
250			_a3rd ed.
260			_aNew York : _bLawrence Erlbaum Associates, _cc2008.
300			_axvii, 563 p. : _bill. ; _c23 cm.
440		0	_aLEA's communication series
504			_aIncludes bibliographical references (p. [487]-532) and indexes.
505	0		_aIntroduction to persuasion -- Attitudes : definition and structure -- Attitudes : functions and consequences -- Attitude measurement -- Processing persuasive communications -- "Who says it?" : source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Advertising -- Communication campaigns.
520			_aPresents an introduction to persuasive communication and attitude change. This book explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement. It investigates the impact of persuasive communication on attitudes toward various topics, including health and politics.
650		0	_aPersuasion (Psychology)
650		0	_aMass media _xPsychological aspects.
650		0	_aAttitude change.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0716/2007016430.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0731/2007016430-d.html
942			_2lcc _cBK
946			_adpf