000			02586pam a2200349 a 4500
001			117952
003			BJBSDDR
005			20250930113220.0
007			ta
008			900314s1970 nyuaf b s001 0 eng d
040			_beng _cDLC
041			_aeng
050	1	4	_aZ 278 _bB154a 1970
082	0	0	_a070.5/068
100	1		_aBailey, Herbert S. _q(Herbert Smith), _cJr. _945060
245	1	4	_aThe art and science of book publishing / _cby Herbert S. Bailey, Jr.
260			_aNew York : _bHarper and Row Publishers, _c1970.
300			_axii, 216 pages, [1] folded leaf of plates : _billustrations ; _c21 cm.
500			_aCover title: The art & science of book publishing.
504			_aIncludes bibliographical references (p. [203]-208) and index.
505	0		_aIrrationality and rationality in publishing -- The external and internal environments of publishing -- Flows, sequences, and decisions -- The economics of micro-publishing -- Planning -- The new technologies.
520			_aIn this survey of current book publishing practice, a distinguished publisher discusses with authority and a healthy freedom from preconceptions every aspect of the editorial and financial operations of the modern publishing house. Mr. Bailey presents first a thorough introduction to the editorial, production, and business activities of publishing, introducing the people who do the different jobs and analyzing their complex relations with each other and with authors, agents, and the general public. He then turns to specific problems of publishing practice on a somewhat more advanced level. Here he develops both theory and empirical techniques for decision making. Formulas and other methods are provided for determining policy in such vital areas as pricing, advertising budgets, and reprints. A helpful appendix provides technical material relating to forms, schedules, and other important matters in the production process. The art and science of book publishing is a useful book and one that will be of interest both to people in the field and to those in business and in related communications fields. It will, in addition, be helpful to young people and others considering careers in book publishing. -- Jacket
650		0	_aPublishers and publishing _xManagement.
650		4	_aEditores y publicaciones _929839
650		4	_aIndustria editorial _95741
650		0	_aBook industries and trade _xManagement.
650		4	_aIndustria del libro _915703
650		4	_aComercio editorial _945061
740	0		_aArt & science of book publishing.
942			_2lcc _cBK
946			_arsfv
999			_c95010 _d95010